Mobile Multiplayer Online Battle Arenas (MOBAs) are the Most Popular Mobile Game Genre in Indonesia
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The mobile game industry continues to grow, both in terms of the number of consumers and the variety of products.
Based on a digital survey from Telkomsel, tSurvey.id, Multiplayer Online Battle Arena (MOBA) is the most popular mobile game genre in Indonesia, with a 65% preference rate. MOBA is a multiplayer online game themed around arena battles.
The next most popular mobile game genres among Indonesian consumers are battle royale (31%) and action/adventure (16%).
"MOBA, battle royale, and action/adventure are the most favorite mobile game genres in Indonesia," according to the tSurvey.id report on Tuesday (March 14, 2023).
The remaining mobile game genres, such as board games, sports games, arcade games, strategy games, puzzle games, role-playing games (RPGs), racing games, shooting deathmatches, match games, and simulation games, have smaller percentages compared to the three genres mentioned above, as shown in the graph.
Furthermore, MOBA and battle royale are the most favorite game types among Gen Z, millennials, and Gen X.
This survey was conducted on 2,000 respondents in Indonesia using the audience profiler feature of tSurvey.id, with 1,000 respondents from Metro/Tier 1 cities and the rest from non-Metro areas.
The majority of respondents were male (almost 75%). More than half of the respondents were under 35 years old (60%), with two out of three respondents being unmarried.
Most respondents were students, university students, and working adults (86%), with a socio-economic status (SES) of middle to upper class (73%).
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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