Internet Users Rise, Nielsen Indonesia Research: TV Remains Number One

Media

Premium

Cindy Mutia Annur 09/12/2022 11:40 WIB

URL has been copied

Memuat...

Nielsen Indonesia's survey results show a drastic decrease in Indonesian TV viewership compared to the pre-COVID-19 pandemic period. Conversely, internet usage has increased.

Reach of TV and Internet Media in Indonesia (Quarter III 2019 and Quarter III 2022)

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “Internet Users Rise, Nielsen Indonesia Research: TV Remains Number One”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Reach of TV and Internet Media in Indonesia (Quarter III 2019 and Quarter III 2022)

Download

Source

A Small Font
A Medium Font
A Bigger Font

Nielsen Indonesia's "Streaming Content Ratings" survey reveals a drastic decline in Indonesian television (TV) viewership compared to pre-COVID-19 pandemic levels. Conversely, internet usage has significantly increased.

In Q3 2022, TV usage in Indonesia reached 81.1%, down from 93.7% in Q3 2019.

Meanwhile, internet usage in Indonesia reached 76.7% in Q3 2022, up from 55.1% in Q3 2019.

Despite this, Nielsen Indonesia notes that TV penetration remains the highest in the country, surpassing internet penetration.

"The two media with the largest reach are TV and the internet," according to the Nielsen survey.

Will the Internet Replace TV?

Increased internet access in Indonesia has impacted TV viewership. However, Nielsen Indonesia believes TV's position won't be replaced by the internet.

"I'm often asked if the internet will replace TV? The answer is always no. Why? Because TV and the internet are not competitors but complements," said Hellen Katherina, Executive Director of Nielsen Indonesia, as quoted by Detik.com on Thursday (December 8th).

Helen presented evidence that TV and the internet are complementary media. In terms of gender, 51% of TV users are women and 49% are men. Internet users are 48% female and 52% male.

"In terms of age, TV reaches many adults over 40, while the internet is dominated by young people, or those 30 and under," said Helen.

The survey involved 11,500 TV users and 3,700 mobile phone users aged 10 and above. The survey was conducted from June to August 2022 in 11 major Indonesian cities: Bandung, Banjarmasin, Denpasar, Jakarta, Surabaya, Greater Yogyakarta, Makassar, Medan, Palembang, Semarang, and Surakarta.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."