ARMY, ONCE, and Blink: Who's Willing to Spend the Most for Their Idol?
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The Korean Wave, or *hallyu*, is increasingly resonating worldwide. One example is the immense popularity of Korean Pop (K-Pop), which boasts a massive fanbase. K-Pop fans readily spend significant amounts of money to demonstrate their loyalty to their idols, such as Blackpink, Twice, and BTS.
According to data from iPrice, fans can spend approximately Rp 10.2 million to Rp 20.4 million on souvenirs, albums, and concert tickets for their idols. BTS generates up to Rp 20.4 million from its fans, known as ARMY. This figure is derived from ARMY spending approximately Rp 7.8 million on light sticks and concert tickets each. Fans also spend around Rp 4.8 million collecting BTS's latest albums.
Meanwhile, Twice fans (Once) typically spend Rp 12 million on souvenirs, albums, and concert tickets. Blink, Blackpink's fanbase, spends an average of Rp 10.2 million on these three items.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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