Chatime vs. Xiboba: Which One Do Consumers Prefer?

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Monavia Ayu Rizaty 03/05/2022 08:30 WIB

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Boba Drink Brands Preferred by Respondents (April 2022)

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Boba is a milk tea drink mixed with tapioca pearl toppings. This drink is said to have first appeared in Taiwan in the 1980s.

According to Fanny Low from the Taiwan Tourism Bureau, boba gained popularity after being introduced by Liu Han-Chieh, a tea shop owner in Taichung City, Taiwan.

"Taiwan is very famous for its high-quality tea, and boba is a traditional snack there. Boba has been around for 20 years; because it's so delicious, you can really taste the boba," said Fanny, as reported by *Suara.com* on Wednesday, September 25, 2019.

Currently, boba has become one of the most popular drinks in many countries, including among young people in Indonesia. Long queues are often seen at outlets selling this type of drink.

According to a Jakpat survey, the most popular boba brand in Indonesia is currently Chatime, chosen by the majority or 39.3% of respondents.

In second place is Xiboba, chosen by 24.3% of respondents. This is followed by Haus (5%) and DuaLapan (4.4%).

Then, Xing Fu Tang was chosen by 4.1% of respondents, Gulu-Gulu by 3.5% of respondents, and Tiger Sugar by 2.8%.

This survey was conducted on April 13, 2022, via the JakPat application, involving 1,551 respondents.

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Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."