The Korean Wave Drives Indonesians to Buy South Korean Products

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Andrea Lidwina 08/02/2021 17:54 WIB

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In 2019, 53% of respondents in Indonesia expressed interest in using South Korean products and services. Examples include cosmetics, clothing, and travel to South Korea.

Percentage of Respondents Interested in Using South Korean Products & Services (2019)

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The Korean Wave Drives Indonesians to Buy South Korean Products

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Percentage of Respondents Interested in Using South Korean Products & Services (2019)

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In 2019, 53% of respondents in Indonesia expressed interest in using products and services from South Korea. Examples include cosmetics, clothing, electronics, as well as language learning and travel to the country.

Indonesia's percentage was the fourth highest globally. Vietnam led with 63%, followed by India at 58.4% and Brazil at 54.4%. However, only 10% of respondents in Japan showed similar interest.

KOFICE measures this interest in South Korean products and services as one of the impacts of the growing Korean wave in these countries, driven by films, dramas, music, and other entertainment.

Editor : Muhammad Ahsan Ridhoi

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."