Instagram Influencer Endorsement Rates in Indonesia: Most Expensive Reaches Rp92 Million

Media

Premium

Cindy Mutia Annur 11/01/2024 10:01 WIB

URL has been copied

Memuat...

Influencer or Instagram celebrity endorsement rates in Indonesia vary widely, with the highest reaching Rp92 million per post. This is recorded in a research report by the digital marketing agency, Me

Average Instagram Celebrity Endorsement Rates in Indonesia by Content Type (Q3 2023)

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “Instagram Influencer Endorsement Rates in Indonesia: Most Expensive Reaches Rp92 Million”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Average Instagram Celebrity Endorsement Rates in Indonesia by Content Type (Q3 2023)

Download

Source

A Small Font
A Medium Font
A Bigger Font

Celebrity and influencer Instagram endorsement rates in Indonesia are highly varied, with the highest reaching Rp92 million per content.

This is recorded in the *Influencer Pricing Benchmark (Q4 2023)* research report released by the digital marketing agency Mediatics.

Mediatics researched 730 Instagram and TikTok influencers in Indonesia who published their rate cards or advertising service rates during the third quarter of 2023.

They also categorized these influencers into six tiers based on the number of followers.

The results show that Instagram influencers with 10,000–50,000 followers charge an average endorsement fee of Rp3 million–Rp7.75 million per post, comprising story, image feed, and video feed content.

Meanwhile, the most expensive are Instagram influencers with over 5 million followers. The average endorsement rate for this group ranges from Rp37 million–Rp92 million per post.

Here is a complete list of the average endorsement rates for celebrities or Instagram influencers in Indonesia during Q3 2023, according to Mediatics:

> 5 Million Followers

* Story: Rp37 million per content
* Image Feed: Rp62.5 million per content
* Video Feed: Rp92 million per content

1 Million–5 Million Followers

* Story: Rp17.5 million per content
* Image Feed: Rp34 million per content
* Video Feed: Rp54.5 million per content

500,000–1 Million Followers

* Story: Rp8.5 million per content
* Image Feed: Rp18.5 million per content
* Video Feed: Rp32 million per content

100,000–500,000 Followers

* Story: Rp6 million per content
* Image Feed: Rp13 million per content
* Video Feed: Rp21.5 million per content

50,000–100,000 Followers

* Story: Rp3.5 million per content
* Image Feed: Rp5.5 million per content
* Video Feed: Rp8 million per content

10,000–50,000 Followers

* Story: Rp3 million per content
* Image Feed: Rp5 million per content
* Video Feed: Rp7.75 million per content

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Warning! Mount Semeru Erupts Again Tonight (Friday, December 5, 2025)

Mount Ibu Erupts Again Tonight (Friday, December 5, 2025)

10 Most Polluted Regions in Indonesia Tonight (5/12)

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

Latest Data Stories

Warning! Mount Semeru Erupts Again Tonight (Friday, December 5, 2025) Demographics 05/12/2025, 22:50 WIB

Tapin Weather Forecast February 18 - March 2 Demographics 05/12/2025, 22:46 WIB

Mount Ibu Erupts Again Tonight (Friday, December 5, 2025) Demographics 05/12/2025, 22:19 WIB

Other Service Sector PDRB ADHK 2013-2024 Technology & Telecommunications 05/12/2025, 20:42 WIB

10 Most Polluted Regions in Indonesia Tonight (5/12) Consumer Services & Health 05/12/2025, 19:48 WIB

Today's Food Prices (05/12) in Aceh: Onions Up, Red Chili Down Economics & Macro 05/12/2025, 18:51 WIB

Download

Source

Instagram Influencer Endorsement Rates in Indonesia: Most Expensive Reaches Rp92 Million

Tags

Related Data

Warning! Mount Semeru Erupts Again Tonight (Friday, December 5, 2025)

Mount Ibu Erupts Again Tonight (Friday, December 5, 2025)

10 Most Polluted Regions in Indonesia Tonight (5/12)

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

Latest Data Stories

Popular Data

Instagram Influencer Endorsement Rates in Indonesia: Most Expensive Reaches Rp92 Million

Tags

Related Data

Warning! Mount Semeru Erupts Again Tonight (Friday, December 5, 2025)

Mount Ibu Erupts Again Tonight (Friday, December 5, 2025)

10 Most Polluted Regions in Indonesia Tonight (5/12)

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

Latest Data Stories

Trending Topics

Popular Data