These are the Gadget Brands Most Closely Associated with K-Pop
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Many South Korean idols, both K-Pop artists and K-Drama actors, serve as brand ambassadors for various products.
For the gadget or electronics category, the brand most associated with K-Pop artists is Samsung.
According to a survey by the Katadata Insight Center (KIC), the majority of South Korean entertainment fans in Indonesia associate Samsung products with the K-Pop groups BTS and Blackpink.
Some respondents also associated BTS and Blackpink with other gadget brands, but the proportion was very small, as shown in the graph.
"The collaboration between Samsung and BTS and Blackpink makes it the most memorable. Only 8 brands and idols appeared in this gadget product category, while some respondents forgot the brand name or the idol's name," KIC explained in its report.
However, Samsung's strong sales in Indonesia appear to be driven by more than just the K-Pop idol marketing strategy.
The KIC survey also found that the majority of South Korean artist fans in Indonesia prioritize price, discounts, and consumer reviews when shopping. Only a small percentage of fans buy products because they are advertised by their idols.
This survey was conducted by KIC among 1,609 fans of South Korean entertainment across Indonesia. Respondents were predominantly Generation Z (ages 17-25) and Millennials (ages 26-41), and the majority came from the lower-middle to lower socioeconomic class. The complete survey report can be downloaded [here](https://kic.katadata.co.id/insights/41/potret-aktivitas-dan-belanja-penggemar-hiburan-korea-di-indonesia).
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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