Twitter Reported Rp22.47 Trillion in Revenue in Q4 2021

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Monavia Ayu Rizaty 18/02/2022 14:30 WIB

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Citing Business of Apps, Twitter's revenue reached US$1.57 billion, or approximately Rp22.47 trillion (using an exchange rate of Rp14,340/US$), in 2021, a 22.04% increase from the previous quarter.

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Twitter Revenue (Q4 2019 - Q4 2021)

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The social media platform Twitter reported significant revenue growth at the end of last year. This growth is attributed to increased advertising revenue.

Quoting Business of Apps, Twitter's revenue reached US$1.57 billion, or approximately Rp22.47 trillion (using an exchange rate of Rp14,340/US$), in Q4 2021. This represents a 22.04% increase from Q3 2021, which totaled US$1.28 billion.

Compared to Q4 2020, Twitter's revenue also increased by 21.6%.

Twitter recorded an average growth of 217 million Monetizable Daily Active Users (mDAU) in Q4 2021.

Monetizable Daily Active Users (mDAU) are accounts that log in to the Twitter app or twitter.com and view ads displayed there.

The growth in mDAU increased by 13% compared to the same period in 2020, which was 192 million.

At the beginning of 2021, the account of former US President Barack Obama was the most popular on Twitter, with 127.77 million followers. Obama was followed by singer Justin Bieber, with 113.64 million followers.

(Also read: Number of Monthly Active Facebook Users Reaches 2.9 Billion)

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."