Impacted by Boycott, Unilever Indonesia Sales Decline in 2023

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Adi Ahdiat 12/02/2024 19:12 WIB

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Unilever Indonesia achieved net sales of Rp38.6 trillion in 2023, down 6.3% year-on-year (yoy) compared to 2022. In the same period, the company's (UNVR) profit also decreased by 10.5% (yoy) to Rp4.8

Net Sales and Profit of PT Unilever Indonesia Tbk (2022-2023)

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Impacted by Boycott, Unilever Indonesia Sales Decline in 2023

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Net Sales and Profit of PT Unilever Indonesia Tbk (2022-2023)

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PT Unilever Indonesia Tbk achieved net sales of Rp38.6 trillion in 2023, down 6.3% year-on-year (yoy) compared to 2022.

During the same period, the profit of the UNVR-coded issuer also decreased by 10.5% (yoy) to Rp4.8 trillion, as shown in the graph.

According to company management, this performance decline was influenced by geopolitical sentiment.

"In the last two months of Q4 2023, the company faced unexpected external challenges, including the spread of misinformation regarding the geopolitical situation," said Unilever Indonesia management in its press release on Wednesday (February 7, 2024).

In November-December last year, after the Israel-Palestine war broke out, there were calls for a boycott of Unilever products.

These calls were based on the issue that Unilever's parent company supports Israel.

However, Unilever Indonesia management denied that they are affiliated with Zionist groups.

"Our efforts to consistently clarify misleading information, as well as the tremendous support from our trusted partners and loyal consumers, have been crucial factors in the company's progress," said Unilever Indonesia management.

"Although these challenges impacted our business and operations, the company successfully overcame the situation and is now starting to see encouraging developments," they stated.

"With the current positive trend, we are confident that we are on the right track to grow our business in 2024," they added.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Impacted by Boycott, Unilever Indonesia Sales Decline in 2023

Impacted by Boycott, Unilever Indonesia Sales Decline in 2023

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