These Brands Are Frequently Targeted by Boycotts on TikTok

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Adi Ahdiat 08/12/2023 14:50 WIB

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The brands most targeted by boycotts on TikTok are from the United States: Starbucks, McDonald's, and Disney.

Number of TikTok Video Uploads with the Hashtag #BoycottBrand (August 20 - December 8, 2023)

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These Brands Are Frequently Targeted by Boycotts on TikTok

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Number of TikTok Video Uploads with the Hashtag #BoycottBrand (August 20 - December 8, 2023)

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Since the outbreak of the Israeli-Hamas war on October 7, 2023, numerous calls for boycotts against pro-Israel companies have emerged.

These calls have been particularly prevalent on the social media platform TikTok.

Based on data from the TikTok Creative Center, there has been a drastic increase in the use of hashtags incorporating "#boycott" alongside specific brands since October 2023.

The brands most targeted for boycotts on TikTok originate from the United States (US): Starbucks, McDonald's, and Disney.

Over the past 120 days (August 20 – December 8, 2023), globally there were approximately 16,000 TikTok video posts tagged with #boycottstarbucks.

During the same period, TikTok videos with the hashtag #boycottmcdonalds reached 9,000 posts, and #boycottdisney reached 4,000 posts.

Several other brands were also targeted for boycotts by TikTok users, including Nestle, Amazon, Carrefour, Apple, and Walmart. However, the number of posts for these brands was significantly lower.

The countries of origin for users employing these boycott hashtags are quite diverse.

In the last 120 days (August 20 – December 8, 2023), videos tagged with #boycottstarbucks appeared most frequently from Canada, Bahrain, the US, Malaysia, and Qatar.

Videos tagged with #boycottmcdonalds generally originated from Malaysia, Bahrain, Qatar, Kuwait, and the UK.

Meanwhile, videos tagged with #boycottdisney came primarily from Bahrain, the US, Canada, Australia, and Kuwait.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."