NCT's Gaet, Compas Dashboard Shows a 154% Surge in Lemonilo Instant Noodle Sales

Food Beverage Tobacco

Lite

Cindy Mutia Annur 12/10/2022 18:00 WIB

URL has been copied

Memuat...

According to Compas Dashboard findings, Lemonilo instant noodle sales surged after they implemented a promotion offering K-Pop group Neo Culture Technology (NCT) photocards as a purchase incentive.

Sales Revenue of Several Instant Noodle Brands on Indonesian E-commerce (January-August 2022)

A Font Kecil
A Font Sedang
A Font Besar

Access single data

NCT's Gaet, Compas Dashboard Shows a 154% Surge in Lemonilo Instant Noodle Sales

Want to get more access to Data Stories with a more affordable price? Subscribe.

By subscribing, you join us in presenting quality data.

Get:

Premium Data Stories access
Comfortable reading without ads
Download data in XLS, PDF, and image format
Access to data source information

Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

We accept the following payments:

Some payment methods are still in the process of being activated.

Sales Revenue of Several Instant Noodle Brands on Indonesian E-commerce (January-August 2022)

Download

Source

A Small Font
A Medium Font
A Bigger Font

South Korean boy bands have a massive fanbase in Indonesia. Unsurprisingly, many companies are vying to secure these K-Pop idols to promote their products and boost sales.

This is exemplified by Lemonilo. According to Compas Dashboard findings, in February 2022, Lemonilo instant noodle sales increased by 154.9% (month-to-month/MoM) after they implemented a promotional campaign offering K-Pop group Neo Culture Technology (NCT) photocards with purchases.

"Including NCT member photocards in every pack of Lemonilo noodles immediately boosted Lemonilo noodle sales revenue in February by almost Rp765 million," stated the Compas Dashboard team in their report.

Compas conducted digital research (online crawling) on instant noodles sold by official stores on Shopee and Tokopedia. The research was conducted from January to August 2022, resulting in data on 19,643 products.

Compas' product allows you to conduct accurate and fast market research tailored to your needs. Interested in getting started? Contact the Compas Team or DM Compas on Instagram!

Additionally, you can try a free 30-minute demo of the Compas Dashboard by clicking this link.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Fintech with an Eco-Friendly Image According to the Indonesian Middle Class

E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

The Challenges for Indonesia's Middle Class in Adopting an Eco-Friendly Lifestyle

List of Persija Jakarta's Championship Titles Over 97 Years Since Its Founding

Jakarta Becomes the World's Most Densely Populated City by 2025

The number of Transjakarta, MRT, and LRT users in Jakarta increased in September 2025.

Latest Data Stories

Global Natural Gas Prices Rise to US$3.33/Mmbtu (Friday, May 23, 2025) Energy 05/12/2025, 15:01 WIB

Population of Male Cattle Suitable for Slaughter, Period 2013-2024 Demographics 05/12/2025, 15:00 WIB

Construction Costliness Index of Asmat Regency, South Papua Reached 152.51 Points in 2025 Property 05/12/2025, 14:57 WIB

Global Oil Prices Fall to US$63.92 per Barrel (Friday, May 23, 2025) Market 05/12/2025, 14:46 WIB

US Soybeans Futures Contract Price (Two-Month) - US$1,060.25/Bushel (Friday, May 23, 2025) Economics & Macro 05/12/2025, 14:34 WIB

Today's Food Prices (05/12) in Indonesia: Bird's Eye Chili Up, Red Chili Down Economics & Macro 05/12/2025, 14:26 WIB

Download

Source

NCT's Gaet, Compas Dashboard Shows a 154% Surge in Lemonilo Instant Noodle Sales

NCT's Gaet, Compas Dashboard Shows a 154% Surge in Lemonilo Instant Noodle Sales

Tags

Related Data

Fintech with an Eco-Friendly Image According to the Indonesian Middle Class

E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

The Challenges for Indonesia's Middle Class in Adopting an Eco-Friendly Lifestyle

List of Persija Jakarta's Championship Titles Over 97 Years Since Its Founding

Jakarta Becomes the World's Most Densely Populated City by 2025

The number of Transjakarta, MRT, and LRT users in Jakarta increased in September 2025.

Latest Data Stories

Popular Data

NCT's Gaet, Compas Dashboard Shows a 154% Surge in Lemonilo Instant Noodle Sales

NCT's Gaet, Compas Dashboard Shows a 154% Surge in Lemonilo Instant Noodle Sales

Tags

Related Data

Fintech with an Eco-Friendly Image According to the Indonesian Middle Class

E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

The Challenges for Indonesia's Middle Class in Adopting an Eco-Friendly Lifestyle

List of Persija Jakarta's Championship Titles Over 97 Years Since Its Founding

Jakarta Becomes the World's Most Densely Populated City by 2025

The number of Transjakarta, MRT, and LRT users in Jakarta increased in September 2025.

Latest Data Stories

Trending Topics

Popular Data