Three Corporate Strategies to Face the Corona Pandemic

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Dimas Jarot Bayu 16/09/2020 07:50 WIB

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Domestic companies are employing online marketing, business diversification, and reduced working hours to cope with the coronavirus pandemic.

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Business Adaptation During the Pandemic

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Domestic companies have made several adaptations to minimize the impact of the Covid-19 coronavirus pandemic. A survey by the Central Statistics Agency (BPS) shows that the most common adaptation was conducting online product marketing. Specifically, 83% of micro, small, and medium enterprises (MSMEs) and 79% of large businesses implemented online marketing during the coronavirus pandemic.

16% of MSMEs and 11% of large businesses diversified their operations to cope with the impact of the coronavirus. Meanwhile, 30% of MSMEs and 47% of large businesses reduced working hours to survive during the pandemic.

Editor : Aria W. Yudhistira

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Three Corporate Strategies to Face the Corona Pandemic

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Three Corporate Strategies to Face the Corona Pandemic

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