Factors Considered by Indonesian Consumers When Purchasing Frozen Food

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Nabilah Muhamad 05/12/2024 15:30 WIB

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According to a JakPat survey, price and taste are the primary factors Indonesian consumers consider when purchasing frozen food.

Factors Considered by Respondents When Purchasing Frozen Food (November 2024)

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Factors Considered by Respondents When Purchasing Frozen Food (November 2024)

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According to a JakPat survey of 1,245 Indonesian respondents, 58% consumed frozen food in the past six months.

Within this consumer group, the majority (74%) considered price when purchasing frozen food.

Furthermore, 68% considered taste and texture, 65% considered product quality, and 55% chose products with government-registered distribution permits.

Respondents also prioritized expiration dates (48%), brand (47%), and available promotions or discounts (45%).

When viewed by gender, female respondents placed more importance on taste and texture when buying frozen food, while male respondents prioritized promotions or discounts.

The JakPat survey involved a total of 1,245 respondents, narrowed down to 723 respondents who consumed frozen food.

Respondents were located in non-Jabodetabek Java (48%), Jabodetabek (31%), and outside Java (21%). Respondents were predominantly millennials (45%), Gen Z (35%), and Gen X (20%).

The online survey was conducted via the JakPat application on November 7-8, 2024, with a margin of error below 5%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Factors Considered by Indonesian Consumers When Purchasing Frozen Food

Factors Considered by Indonesian Consumers When Purchasing Frozen Food

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Factors Considered by Indonesian Consumers When Purchasing Frozen Food

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