Energy

Lite

Factors Considered by Indonesian Consumers When Purchasing Frozen Food

Nabilah Muhamad 05/12/2024 15:30 WIB

Bagikan URL has been copied

Memuat...

According to a JakPat survey, price and taste are the primary factors Indonesian consumers consider when purchasing frozen food.

Factors Considered by Respondents When Purchasing Frozen Food (November 2024)

A Font Kecil
A Font Sedang
A Font Besar

Access single data

Factors Considered by Indonesian Consumers When Purchasing Frozen Food

Want to get more access to Data Stories with a more affordable price? Subscribe.

By subscribing, you join us in presenting quality data.

Get:

Premium Data Stories access
Comfortable reading without ads
Download data in XLS, PDF, and image format
Access to data source information

Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

We accept the following payments:

Some payment methods are still in the process of being activated.

Factors Considered by Respondents When Purchasing Frozen Food (November 2024)

Download

Source

A Small
A Medium
A Bigger

According to a JakPat survey of 1,245 Indonesian respondents, 58% consumed frozen food in the past six months.

Within this consumer group, the majority (74%) considered price when purchasing frozen food.

Furthermore, 68% considered taste and texture, 65% considered product quality, and 55% chose products with government-registered distribution permits.

Respondents also prioritized expiration dates (48%), brand (47%), and available promotions or discounts (45%).

When viewed by gender, female respondents placed more importance on taste and texture when buying frozen food, while male respondents prioritized promotions or discounts.

The JakPat survey involved a total of 1,245 respondents, narrowed down to 723 respondents who consumed frozen food.

Respondents were located in non-Jabodetabek Java (48%), Jabodetabek (31%), and outside Java (21%). Respondents were predominantly millennials (45%), Gen Z (35%), and Gen X (20%).

The online survey was conducted via the JakPat application on November 7-8, 2024, with a margin of error below 5%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

52.72% of Food and Beverage Businesses in Indonesia Use the Internet in 2024, Here's Why

Restaurants are the Most Numerous Type of Food and Beverage Service Businesses in Indonesia in 2024

Indonesia's Per Capita Electricity Consumption, 2016-2024

Visitors to Shopee and Other Major Indonesian E-Commerce Sites Declined by the End of 2025

10 Best-Selling Lipstick Brands on Shopee Indonesia in Q3 2025

10 Best-Selling Toner Brands on Shopee Indonesia Q3 2025

Latest Data Stories

Average Per Capita Monthly Expenditure in South Papua 2024 Consumer Services & Health 13/01/2026, 15:58 WIB

The price of curly red chilies in traditional markets in Aceh Province has increased by 24.19% over the past month. Economics & Macro 13/01/2026, 15:39 WIB

Average Household Expenditure with Telecommunication Expenses, 2014-2023 Consumer Services & Health 13/01/2026, 15:38 WIB

Today's Food Prices (Jan 13) in West Java: Chicken Meat and Rice Prices Drop Economics & Macro 13/01/2026, 15:14 WIB

Food Prices Today (13/1) in Lampung: Red Chili Rises, Onion Falls Economics & Macro 13/01/2026, 14:56 WIB

Global Natural Gas Prices Rise to US$3.33/Mmbtu (Friday, May 23, 2025) Energy 13/01/2026, 14:52 WIB

Download

Source

Factors Considered by Indonesian Consumers When Purchasing Frozen Food

Factors Considered by Indonesian Consumers When Purchasing Frozen Food

Tags

Related Data

52.72% of Food and Beverage Businesses in Indonesia Use the Internet in 2024, Here's Why

Restaurants are the Most Numerous Type of Food and Beverage Service Businesses in Indonesia in 2024

Indonesia's Per Capita Electricity Consumption, 2016-2024

Visitors to Shopee and Other Major Indonesian E-Commerce Sites Declined by the End of 2025

10 Best-Selling Lipstick Brands on Shopee Indonesia in Q3 2025

10 Best-Selling Toner Brands on Shopee Indonesia Q3 2025

Latest Data Stories

Popular Data

Factors Considered by Indonesian Consumers When Purchasing Frozen Food

Factors Considered by Indonesian Consumers When Purchasing Frozen Food

Tags

Related Data

52.72% of Food and Beverage Businesses in Indonesia Use the Internet in 2024, Here's Why

Restaurants are the Most Numerous Type of Food and Beverage Service Businesses in Indonesia in 2024

Indonesia's Per Capita Electricity Consumption, 2016-2024

Visitors to Shopee and Other Major Indonesian E-Commerce Sites Declined by the End of 2025

10 Best-Selling Lipstick Brands on Shopee Indonesia in Q3 2025

10 Best-Selling Toner Brands on Shopee Indonesia Q3 2025

Latest Data Stories

Trending Topics

Popular Data