Most Prospective Students Seek University and Program Information Through Social Media

The results of the Joint Selection for State Universities Entrance Examination (SBMPTN) were recently announced. Based on research by the Katadata Insight Center (KIC) and Aku Pintar, titled 'Student Behavior in Choosing Education Majors', 73% of prospective students in Indonesia use social media to find information about universities and majors they will choose.

The research states that students need detailed information about the courses they will study, suitable jobs, and consultations to understand their talents so they can choose the right major. Social media is the most frequently used platform to access this information.

This is especially true for Generation Z (born 1997-2012), who generally frequently access social media and find various up-to-date information through it. This information can be found on several applications such as Facebook, Twitter, Instagram, and TikTok.

Furthermore, prospective students also seek information from university websites, with a percentage of 54.6%. Others seek information through alumni (37.3%) and educational applications (34.7%).

This survey was conducted from March 20-29, 2021, involving 1153 students aged 15 to 18 from 32 provinces in Indonesia. 68.4% of the surveyed students were from public schools and 31.6% from private schools. The breakdown includes 49.4% male and 50.6% female students.