Marketing Became the Biggest Obstacle for Businesses During the Pandemic

Economics & Macro

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Cindy Mutia Annur 20/12/2021 17:30 WIB

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A survey by Indonesia's Central Bureau of Statistics (BPS) shows that marketing has been the biggest obstacle for businesses during the pandemic.

Challenges Faced by Businesses During the Pandemic

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Marketing Became the Biggest Obstacle for Businesses During the Pandemic

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Challenges Faced by Businesses During the Pandemic

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The Covid-19 pandemic dealt a severe blow and presented challenges to various economic sectors, including businesses. A survey by the Central Statistics Agency (BPS) shows that marketing was the biggest obstacle for businesses during the pandemic, reaching 58.94%.

The survey identified three sectors that experienced the most significant marketing challenges: industry, corporate services, and accommodation.

Another obstacle hindering businesses during this global health crisis was the payment of bills, accounting for 29.18%. These bills included electricity, water, telephone, gas, and similar expenses.

Meanwhile, 26.61% of respondents cited debt as a business constraint during the pandemic. Furthermore, 25.38% mentioned raw materials, 23.66% wages, 10.90% workforce, and 10.46% rental costs as obstacles.

This survey, titled "Business Activities During the Covid-19 Pandemic," involved 47,871 respondents across all business sectors except government. The online survey, conducted from October 8-24, 2021, employed a non-probability sampling method.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Marketing Became the Biggest Obstacle for Businesses During the Pandemic

Marketing Became the Biggest Obstacle for Businesses During the Pandemic

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Marketing Became the Biggest Obstacle for Businesses During the Pandemic

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