K-Pop Fans Most Interested in Environmental Issues

Young people from Generation Y (25-40 years old) and Z (14-24 years old) are increasingly interested in environmental issues. This is reflected in the results of a KedaiKOPI survey, which stated that 77.4% of respondents from these age groups are interested in environmental issues.

Further details show that young people who like South Korean artists or K-Pop fans are the most interested in environmental issues, with a percentage of 87.8%.

Young people who are fans of Western artists and are interested in environmental issues account for 81.8%. Those who like local artists and are interested in environmental issues account for 80.2%.

As many as 75.3% of young people who are fans of Japanese artists are also interested in environmental issues. The percentage is 56.6% for young people who like Bollywood artists.

Young people who like other artists and are interested in environmental issues reach 66.7%. Meanwhile, those who do not have a preference for any artists have the lowest interest in environmental issues, namely 39.7%.

KedaiKOPI conducted a survey of 1,200 respondents aged 14-40 years between October 14-21, 2021. The survey was conducted through telephone interviews with a response rate of 13.97%.