Partnering with Kim Soo Hyun, Compas Dashboard Sees Y.O.U Cosmetics Sales Increase by 143%

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Adi Ahdiat 05/10/2022 17:30 WIB

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According to Compas Dashboard data, Y.O.U cosmetics sales increased significantly after they appointed Kim Soo Hyun as their brand ambassador.

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Partnering with Kim Soo Hyun, Compas Dashboard Sees Y.O.U Cosmetics Sales Increase by 143%

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Y.O.U Cosmetics Sales Before and After Engaging Kim Soo Hyun as Brand Ambassador (June-August 2022)

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South Korean idols, such as K-Pop and K-Drama artists, have a large fan base worldwide, including in Indonesia. Unsurprisingly, many companies engage South Korean artists as brand ambassadors to advertise a variety of products.

One example is the cosmetic company Y.O.U, which engaged K-Drama artist Kim Soo Hyun as a brand ambassador. Y.O.U's strategy appears to have successfully increased their product sales.

Y.O.U's success is reflected in research results from Compas, Indonesia's number one e-commerce market insight dashboard.

Compas conducted online crawling of facial serum beauty products sold by official stores on Shopee and Tokopedia. The search was conducted during the period of June-August 2022, resulting in data on 10,785 products.

From the analysis of this data, Compas found that Y.O.U's sales increased dramatically after they engaged Kim Soo Hyun.

"Before Kim Soo Hyun was appointed as Y.O.U's brand ambassador on June 1, 2022, the sales quantity of Y.O.U products only reached 12,300," Compas explained in its research report.

"After Kim Soo Hyun was appointed as the official brand ambassador for Y.O.U, Y.O.U's sales immediately increased by 143.33%, reaching 30,000 sales quantity," Compas continued.

Through the Compas product, you can conduct accurate and fast market research as needed. Interested in getting started? Contact the Compas Team or DM Compas Instagram!

Additionally, you can try a 30-minute free demo of the Compas Dashboard by clicking this link.

(Also read: 10 Best-Selling Facial Serums on E-commerce, Mostly Local Brands)

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Partnering with Kim Soo Hyun, Compas Dashboard Sees Y.O.U Cosmetics Sales Increase by 143%

Partnering with Kim Soo Hyun, Compas Dashboard Sees Y.O.U Cosmetics Sales Increase by 143%

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Partnering with Kim Soo Hyun, Compas Dashboard Sees Y.O.U Cosmetics Sales Increase by 143%

Partnering with Kim Soo Hyun, Compas Dashboard Sees Y.O.U Cosmetics Sales Increase by 143%

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Related Data

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