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10 Companies with the Most Valuable Brands in ASEAN 2025, 2 from Indonesia

Akbar Ridwan 22/12/2025 07:32 WIB

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According to Brand Finance, the total value of the top 500 corporate brands in ASEAN countries ranked in 2025 reached US$306.6 billion.

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10 Companies with the Highest Brand Valuation in ASEAN according to Brand Finance (2025)

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According to Brand Finance, the total value of the top 500 ranked company brands in ASEAN countries in 2025 reached US$306.6 billion.

Among the top 10, Singaporean banking giant DBS comfortably secured the first position, recording a 56% year-on-year (yoy) increase in brand value to US$17.22 billion.

"Overtaking Petronas (whose brand value decreased by 1% [yoy] to US$14.37 billion) as the most valuable brand in ASEAN this year," explained Brand Finance in its ASEAN 500 2025 report.

Meanwhile, out of the top 10 companies, two are from Indonesia: BRI and Bank Mandiri, ranking fifth and ninth respectively.

According to Brand Finance, BRI's brand value reached US$7.31 billion, a jump of 36% (yoy). Bank Mandiri, on the other hand, surged 52% (yoy) to US$5.60 billion.

Here are the top 10 companies with the highest brand value in ASEAN in 2025, according to Brand Finance:

DBS (Singapore): US$17.22 billion
Petronas (Malaysia): US$14.37 billion
PTT (Thailand): US$9.17 billion
Viettel Group (Vietnam): US$7.36 billion
BRI (Indonesia): US$7.31 billion
OCBC Bank (Singapore): US$6.39 billion
UOB (Singapore): US$6.15 billion
Marina Bay Sands (Singapore): US$5.91 billion
Bank Mandiri (Indonesia): US$5.60 billion
Maybank (Malaysia): US$5.16 billion.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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