Indonesian Consumer Concerns Ahead of 2025: Majority Centered on the Economy

Research by consumer intelligence firm NielsenIQ (NIQ) reveals the top 10 concerns of Indonesian consumers facing 2025.

The largest proportion, 37% of respondents in the survey released in October 2024, cited rising food prices.

Second is a downturn in economic conditions, chosen by 27% of respondents. Third is the environment, specifically global warming, at 16%.

Fourth is the rising cost of fuel or transportation, selected by 14% of respondents. Although in fourth place, this shows a significant increase from the January 2024 survey where it ranked eighth.

Fifth is rising utility bills, at 13%. Concerns about this also increased from January 2024, where it ranked ninth.

Following these are potential global conflict or escalating crises, personal well-being, political unrest, the ability to provide basic needs for the family, and job security. The majority of concerns revolve around economic conditions and living expenses.

The NIQ survey also revealed that 83% of respondents are actively seeking additional income sources outside their main jobs.

Furthermore, 23% of respondents increased their debt to meet their living expenses.

Here are the top 10 concerns of Indonesian consumers facing 2025:

* Rising food prices: 37%
* Economic downturn: 27%
* Global warming: 16%
* Rising fuel prices: 14%
* Utility bills: 13%
* Global conflict: 12%
* Personal well-being: 12%
* Political unrest: 11%
* Family basic needs: 11%
* Job security: 9%