With its enormous population, Indonesia holds significant potential for future digital economic growth, driven by advancing technology and the rise of social media. According to Kepios data (September 2017), Indonesia's population reached 264 million, the largest in Southeast Asia. Of this number, 55 percent are urban dwellers residing in cities.
Indonesia's internet penetration rate reaches 133 individuals per 100, or approximately 50 percent of the total population. Meanwhile, active social media users number 115 million, or about 44 percent of the total population.
Mobile phone users reach 371 million, or 141 percent of the total population. This means that each person uses 1.4 (more than one) mobile phone. Active social media users via mobile phones reach 106 million, or 40 percent of registered mobile phones.
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