Mixue Ice Cream & Tea has finally obtained a halal certificate from the Indonesian Ulema Council (MUI). As reported by *Katadata* from the MUI website, this halal certification was issued after the Fatwa Commission held a halal product hearing on Wednesday, February 15th.
The MUI's Head of Fatwa, Asrorun Niam Sholeh, stated that Mixue products meet halal standards. The MUI issued the fatwa after reviewing the halal audit report submitted by the head of the Halal Examination Institution of the Food, Drug, and Cosmetic Study Institute or LPH LPPOM MUI.
"Mixue's product ingredients meet the halal standards set by the MUI; all ingredients used are halal and pure, and the production process guarantees its purity," said Asrorun, as quoted on Friday, February 17th.
He added that this halal certification applies to all Mixue outlets and menus in Indonesia, as the halal product audit was conducted on all outlets and their menus.
This decision has been met with a positive response from netizens, as seen on Mixue Indonesia's Instagram account. Several people admitted to having concerns before the halal certificate was issued.
Aside from the halal certification, how much does it cost to establish a franchise outlet of this Chinese-origin product?
According to *IDX Channel*, based on regulations issued by PT Zisheng Pacific Trading in 2022, the Mixue franchise fee can reach Rp840 million. This figure covers all investments up to store opening. The details are as follows:
* Survey Fee: Rp2 million
* Annual Management Fee: Rp18-24 million
* Deposit: Rp40 million
* Training Fee: Rp3 million
* Machinery and Equipment Fee: Rp170 million
* First Batch of Raw Materials: Rp100 million
* Estimated Renovation Cost: Rp200-350 million
* Annual Shop Rental Fee: Rp75-150 million
Here's a calculation of turnover and break-even point (BEP):
* Estimated Monthly Turnover: Rp300 million
* Cost of Goods Sold (COGS): Approximately 40%
* Margin: 60%, before deducting store operating costs
* Break-Even Point (BEP): Target of 12 to 18 months, but an average of 8 to 12 months
Subsequent raw material purchases can be based on store needs. The prices listed may change according to market conditions, and the final decision rests with the company. The survey fee listed applies to one location only.
(See also: Mixue Has the 5th Most Outlets in the World, Burger King Falls Behind)