Box Office Hit: The Price of Margot Robbie and Ryan Gosling's Barbie Dolls

The film *Barbie* (2023), starring Margot Robbie and Ryan Gosling, has been a box office hit worldwide.

According to *The Numbers*, the film grossed USD 155 million in its opening week. This figure surpasses its production cost, which was "only" around USD 100 million.

Amidst this success, Mattel, the owner of the Barbie brand, is selling dolls of the film's main characters and their accessories.

Quoting information from Mattel's official website, in July 2023, the Margot Robbie Barbie doll was sold for USD 50, or approximately Rp750,000 (assuming an exchange rate of Rp15,000 per USD).

The Ryan Gosling Ken doll was also sold for USD 50, and the Barbie car featured in the film was priced at USD 75.

A less expensive version of the main character doll, priced at USD 25 but with different clothing, was also available.

Loo Wee Teck, a toy industry analyst from Euromonitor International, predicts that the film's popularity could boost Barbie doll sales for several years to come.

"After a gloomy 2022, where doll sales were depressed due to high prices amid economic uncertainty, Mattel (the owner and producer of the Barbie brand) is now poised for a strong 2023 performance as a result of the Barbie movie launch," said Loo Wee Teck in a press release on Thursday, July 13, 2023.

"The Barbie movie is expected to boost doll and accessory sales, with a 16% growth in 2026 compared to 2022 sales," he continued.