The Amount of Sponsorship Contracts for E-sports Has Continuously Increased Since 2016
- A Small
- A Medium
- A Bigger
The popularity of electronic sports or esports continues to grow rapidly, attracting sponsors. Nielsen recorded 2,254 esports sponsorship contracts in 2021, a 369% increase compared to 2016.
In 2016, the number of esports sponsorship contracts was only 463. This number increased to 696 in 2017 and 776 in 2018.
The number of contracts increased sharply to 1,861 in 2019. Although slightly down, the number of contracts remained at 1,785 in 2020.
Nielsen's 2021 data indicates that 50% of esports fans have been following the sport for only two years. Mobile gaming is one of the drivers of esports popularity worldwide.
Esports teams now have high valuations, similar to other major sports teams. Citing Forbes, TSM was the highest-valued esports team at US$410 million in 2020.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Latest Data Stories
Trending Topics
Popular Data