Indonesia's Most Popular Fast Food Restaurants in 2022: Who's on Top?

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Vika Azkiya Dihni 26/07/2022 13:10 WIB

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According to a survey conducted by Top Brand Award, Kentucky Fried Chicken (KFC) was the most popular fast-food restaurant in Indonesia in 2022.

Indonesia's Most Popular Fast Food Restaurants 2022

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Indonesia's Most Popular Fast Food Restaurants 2022

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Among the many fast-food restaurants in Indonesia, several are public favorites. Based on a survey conducted by the Top Brand Award, Kentucky Fried Chicken (KFC) was the most popular fast-food restaurant in Indonesia in 2022.

KFC recorded the highest Top Brand Index (TBI) score among other fast-food restaurants, namely 27.2%. This was followed by McDonald's with a TBI score of 26.2%.

The TBI scores obtained by KFC and McDonald's were significantly higher than Hoka-Hoka Bento, which ranked third with a score of 9.4%. This was followed by A & W and Richeese Factory with scores of 7.6% and 4.7%, respectively.

The Top Brand Award 2022 assessment was based on a survey of 8,500 respondents spread across 15 major cities in Indonesia. Respondents consisted of 6,000 random samples, 1,700 booster samples, and 800 B2B booster samples.

The sampling method for random and random retail samples was multistage area random sampling. Booster samples were selected using purposive sampling.

Three parameters were used in this assessment. First, Top of Mind, or the first product brand mentioned by the respondent. Second, Last Usage, or the last product brand used by the respondent. Third, Future Intention, or the respondent's desire to use that brand's product in the future.

The Top Brand Index score was then obtained by calculating the weighted average of each of these parameters.

(Also read: [Revenue Increased, KFC's Net Loss Decreased by 67.9% in Q1 2022](https://databoks.katadata.co.id/datapublish/2022/06/07/pendapatan-naik-rugi-bersih-kfc-susut-679-pada-kuartal-i-2022))

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesia's Most Popular Fast Food Restaurants in 2022: Who's on Top?

Indonesia's Most Popular Fast Food Restaurants in 2022: Who's on Top?

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Indonesia's Most Popular Fast Food Restaurants in 2022: Who's on Top?

Indonesia's Most Popular Fast Food Restaurants in 2022: Who's on Top?

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