Indonesian Interest in Books Surpasses Singapore's

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Dwi Hadya Jayani 24/04/2019 14:27 WIB
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Asian Consumers' Interest in Buying Books
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Based on a report by the global e-commerce platform Picodi.com, Indonesian people's interest in buying books ranks fifth in Asia. This ranking is significantly better than that of Singapore and Vietnam.

The survey shows that 63% of Indonesians buy at least one book per year. This figure is slightly higher than Vietnam (60%) and Singapore (51%). However, Indonesia lags behind Thailand (79%), Malaysia (76%), and the Philippines (69%).

Turkey has the highest percentage of people who buy books (87%), followed by Russia (82%), and Spain (81%). Picodi's report is based on a survey of 7,800 respondents from 41 countries worldwide.

Regarding the most popular genres, the majority of Indonesian readers choose fiction (75%). Other popular genres include non-fiction (41%), business (33%), and popular science (31%).

(Read Databoks: This is Indonesia's Most Popular E-Commerce in Q4 2018)

Editor : Hari Widowati

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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