Indonesia's Middle Class to Watch Asian Dramas Most Often by 2025

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Akbar Ridwan 30/10/2025 16:01 WIB

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A KedaiKOPI survey shows that Indonesia's middle class most frequently watches Asian dramas.

Types of Shows/Entertainment Most Frequently Watched by the Indonesian Middle Class (October 14-19, 2025)

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Types of Shows/Entertainment Most Frequently Watched by the Indonesian Middle Class (October 14-19, 2025)

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A KedaiKOPI survey shows that the Indonesian middle class most frequently watches/enjoys Asian drama content, such as Korean, Chinese, or Japanese dramas.

Out of the 8 types of content/entertainment included in the survey results, Indonesian series or films had the lowest percentage, at no more than 1%.

According to the KedaiKOPI survey, the following are the types of content/entertainment most frequently watched by the Indonesian middle class as of October 2025:

Asian Dramas (Korean, Chinese, or Japanese): 46.6%

Hollywood Series/Films: 17%

Sports Matches: 10.1%

Comedy: 9%

Political/News Talk Shows: 8.7%

Local Creator Content: 8%

Anime: 0.3%

Indonesian Series/Films: 0.1%

Only mentioned platform used: 0.2%.

Still from the KedaiKOPI survey, currently about 67% of the Indonesian middle class subscribe to streaming services.

Of the respondents, 41.8% use one paid streaming service, 25.2% use more than one service, and 32.9% do not use streaming services.

KedaiKOPI conducted this survey from October 14-19, 2025, using an online-computerized assisted self-interview (CASI) method and involving 932 respondents.

Respondent criteria included individuals aged 17-55 years who belong to the middle class, with an income between Rp3.5 million and Rp14.5 million per month, or per capita expenditure between Rp2 million and Rp9.9 million per month.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesia's Middle Class to Watch Asian Dramas Most Often by 2025

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