Indonesia's Online Travel Market is the Highest in Southeast Asia
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Google, Temasek, and Bain & Company's research in the *e-Conomy SEA 2019* report projects that Indonesia's online travel market will remain the strongest in Southeast Asia until 2025. This potential is driven by the growth trend of the tourism industry in Indonesia.
Searches for Online Travel Aggregators (OTAs), such as Pegipegi, Traveloka, or tiket.com, have been significantly high in the last year. Growth reached 20% in the first half of 2018 to the first half of 2019.
This has resulted in an increase in Gross Merchandise Value (GMV), projected to reach US$10 billion in 2019. The average growth from 2015-2019 reached 19% annually. By 2025, Indonesia's online travel market is projected to grow 2.5 times, reaching a transaction value of US$25 billion.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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