This is the Estimated Budget Range for Indonesian Consumer Formula Milk.
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Infant formula is a crucial product category for parents with toddlers in Indonesia.
So, how much do Indonesian citizens spend on infant formula each month?
According to a Kurious survey from the Katadata Insight Center (KIC), the majority, or 24.9% of respondents, spend between Rp200,000 and Rp300,000 per month on infant formula.
Then, 23.8% of respondents spend Rp100,000-Rp200,000 per month. Furthermore, 10.8% of respondents allocate between Rp300,000-Rp400,000 and Rp400,000-Rp500,000 per month, respectively, for this product.
On the other hand, only a small number of respondents spend more than Rp2 million per month on infant formula, with details as shown in the graph.
This survey was conducted on 599 respondents spread across Indonesia, with 54.8% male respondents and 45.2% female respondents.
However, the survey topic on the infant formula brands used only involved 277 respondents who have children under the age of 5.
More than half of the respondents were from Java (excluding Jakarta) (64.6%), followed by respondents from DKI Jakarta (15.9%), and Sumatra (11.2%).
Meanwhile, the proportion of respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 3.3% to 0.2%.
Most respondents were aged between 35-44 years (35.2%), followed by the 25-34 age group (29.5%), and the 45-54 age group (21%).
Data collection was conducted from July 18-26, 2023, using the computer-assisted web interviewing (CAWI) method with a margin of error of approximately 4% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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