5 Fastest-Growing Brands of 2021: Tesla Takes the Crown!

Tesla was named the world's fastest-growing brand in Kantar's "BrandZ Most Valuable Global Brands 2021" research. The US-based electric vehicle company's brand value reached US$42.6 billion.

Kantar published a ranking report of the world's most valuable brands, totaling US$7.1 trillion. US brands accounted for 56 out of the top 100 brands.

In addition to ranking the world's most valuable brands, the report also ranked the fastest-growing brands. Here are the five fastest-growing brands in the world in 2021, based on the Kantar report:

1. Tesla

Tesla was the fastest-growing brand in 2021. The US-based electric vehicle company grew by 275% year-on-year and became the most valuable automotive brand globally. Tesla's brand value was recorded at US$42.6 billion, or approximately Rp 607.5 trillion (using an exchange rate of Rp 14,262). Tesla ranked 47th as the most valuable brand in the world.

2. TikTok

This Chinese-based music video platform, which boomed during the pandemic, experienced 158% growth from the previous year. TikTok's brand value was US$43.5 billion, or approximately Rp 62.04 trillion in 2020, ranking 45th among the world's most valuable brands.

3. Pinduoduo

Pinduoduo is a Chinese e-commerce company that competes with Alibaba. The company grew by 131% and ranked third among the world's fastest-growing brands. Pinduoduo's brand value was US$21.7 billion, or approximately Rp 30.9 trillion. The brand ranked 81st as the world's most valuable brand.

4. Meituan

The Chinese on-demand delivery service company, Meituan, ranked fourth with 119% year-on-year growth. Meituan's brand value in 2021 was US$52.3 billion, or approximately Rp 74.6 trillion. Meituan ranked 34th as the world's most valuable brand.

5. Moutai

Moutai is a leading Chinese beverage brand often served at banquets. This liquor is distilled and produced in Maotai Town, Guizhou Province. The brand's growth in 2021 was 103%. Moutai's brand value was US$109.3 billion, or approximately Rp 1,558.8 trillion. The brand ranked 11th as the world's most valuable brand.

(Read More: [10 Most Valuable Companies in Indonesia 2021](https://databoks.katadata.co.id/datapublish/2021/09/09/10-perusahaan-paling-bernilai-di-indonesia-2021))