Survey: 54% of Cosmetic Consumers Prefer Local Brands
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According to a Populix survey, Indonesian consumers show a strong preference for local cosmetic brands. Of the 500 women surveyed, 54% stated they prefer local brands for their cosmetics.
Meanwhile, 11% of respondents preferred international brands, and 35% had no preference regarding the origin of their cosmetic brands.
Paragon's three cosmetic brands dominated the list of most popular brands in this survey. Wardah was used by 48% of respondents, Emina by 40%, and Make Over by 22%.
This survey involved 500 female respondents, the majority (42%) located in the Jabodetabek area (Greater Jakarta). Respondents also came from Surabaya (9%), Bandung (9%), Medan (6%), Semarang (4%), other cities in Java (6%), and other Indonesian cities (24%).
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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