Aqua Was Indonesia's Top-Selling Beverage in 2021

According to a YouGov report, Aqua is the packaged beverage brand with the highest consumer value in Indonesia in 2021. Owned by Danone, the brand scored 54.8 points in the FMCG/CPG Rankings 2021.

The probiotic beverage brand Yakult ranked second with a score of 50.2 points. Following this is the isotonic beverage brand Pocari Sweat with a score of 40.6 points.

Le Minerale, a direct competitor to Aqua, ranked fourth with a score of 39.3 points. Then, the packaged coffee brand Good Day had a score of 26.8 points.

The packaged dairy brand Cimory ranked sixth with a score of 26.8 points. Next, Teh Botol Sosro and Nutrisari each had a score of 26 points.

Buavita ranked ninth with a score of 24.7 points. Finally, Teh Pucuk Harum recorded a score of 24.3.

The FMCG/CPG Rankings 2021 show the preferred consumer product brands in Indonesia over 12 months. This ranking is calculated based on the YouGov Brand Index, which assesses the impression, quality, value, satisfaction, and recommendations given by respondents to a brand.

This ranking shows the highest average score for each criterion with a calculation period from August 1, 2020, to July 31, 2021. This survey represents the general population of adults over 18 years old.