What is Indonesia's Favorite Soy Sauce Brand? Here are the Survey Results.
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Soy sauce is a common condiment used by Indonesians, both in cooking and as a direct addition to food. So, what is the most preferred soy sauce brand among consumers?
According to a survey by Kurious-Katadata Insight Center (KIC), Bango is the most widely used soy sauce brand by Indonesian consumers. The majority, or 80.5% of respondents, stated they regularly use soy sauce with the stork logo.
Meanwhile, a smaller proportion of respondents consumed other soy sauce brands. ABC soy sauce was used by only 58.6% of respondents, and Sedaap soy sauce by 42.1%.
The proportion of consumers using Indofood Sweet Soy Sauce, Banteng SH Soy Sauce, and Tropicana Slim was even lower, as shown in the graph.
Not only is it widely consumed, Bango is also the most popular soy sauce brand in Indonesia. According to the Kurious-KIC survey, 93.5% of respondents were aware of the brand.
Next were ABC and Sedaap soy sauces, known by 89.3% and 81.5% of respondents, respectively.
This survey was conducted on 691 respondents spread across Indonesia, with 53% male and 47% female respondents.
63.7% of respondents were from Java (excluding Jakarta), followed by respondents from Jakarta (15.1%) and Sumatra (12.9%). The proportion of respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.6% to 3%.
Most respondents were aged between 35-44 years (33.3%), followed by the 25-34 age group (30.1%), and the 45-54 age group (21.3%).
Survey data was collected from July 7-14, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.72% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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