These Are Indonesia's Most Popular Facial Wash Brands—Is Yours on the List?

Consumer Products

Erlina Fury Santika 25/03/2023 16:48 WIB

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Most Popular Facial Wash Brands Used by Indonesian Consumers (2022-2023)

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Caring for facial skin health is crucial amidst busy daily activities and mobility. One way to care for it is by washing your face with specialized soap.

Many facial cleansers are offered by domestic and foreign producers. However, which facial cleanser brands are most frequently used by Indonesian consumers in the last year?

A Kurious survey from the Katadata Insight Center (KIC) shows that the most frequently used facial cleanser brand is Ponds, chosen by 30.2% of respondents.

Garnier is second, with 22.6% of the total respondents. Biore is third with 11.1%.

"Besides being the most widely known facial cleanser brands, Ponds, Garnier, and Biore are also the brands most frequently used by the majority of respondents in the last year," wrote Kurious in its report.

Clean & Clear is fourth with 5.8%, followed by Nivea in fifth place with 4.6%. Meanwhile, 14% of respondents chose brands other than those presented.

Of the 717 respondents, 549 were involved in the survey on facial cleanser brand usage. The demographics show 48.3% were male respondents and 51.7% were female respondents.

The survey was conducted from March 9-17, 2023, using the computer-assisted web interviewing (CAWI) method. The margin of error is approximately 3.66%, and the confidence level is 95%.

The following are the proportions of facial cleanser brands used by Indonesian consumers in the last year:

* Ponds: 30.2% of total respondents
* Garnier: 22.6%
* Biore: 11.1%
* Clean & Clear: 5.8%
* Nivea: 4.6%
* Kahf: 2.9%
* Vaseline: 2.6%
* Acnes: 1.8%
* Emina: 1.6%
* L'oreal: 1.5%
* Cetaphil: 1.3%
* Others: 14%

(Also read: Only 37% of Indonesian Men Use Facial Cleanser Every Day)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."