List of the Most Popular Canned Cake Brands in Indonesia: Khong Guan Takes the Lead
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Tinned cakes are one of the food products highly favored by Indonesian consumers, especially during Ramadan.
Many tinned cake brands are currently available in minimarts and e-commerce platforms. But which brand is most recognized by consumers?
According to a survey by the Kurious-Katadata Insight Center (KIC), the most popular tinned cake brand in Indonesia is Khong Guan. 85.5% of respondents claimed to be familiar with the brand.
Good Time ranked second with a 75.2% recognition rate, followed by Tango at 74.9%, and Astor at 69.7%.
The recognition rate for other tinned cake brands was lower, as shown in the graph above.
Khong Guan tinned cakes are not only popular but are also commonly consumed by the majority of respondents during Ramadan, with a proportion reaching 55.2%.
Competitor brands such as Tango, Good Time, Nabati, Astor, Roma, Monde Butter Cookies, Oreo, Nissin, Gery, Hatari, Selamat, Regal, Royal Choice, and others were consumed by only around 43.6% to 3.9% of respondents.
The majority of respondents (71.2%) chose to consume a particular brand of tinned cakes because they tasted better than other brands. A much smaller percentage of respondents (21.8%) chose a brand due to promotions.
This survey was conducted among 731 respondents spread across various regions of Indonesia, with 58% male and 42% female respondents.
More than half of the respondents were from Java outside Jakarta (63.9%), followed by Jakarta (13.7%), and Sumatra (10.9%). The proportion of respondents from Sulawesi, Bali-Nusa Tenggara, Kalimantan, and Maluku-Papua ranged from 0.4% to 4.5%.
Most respondents were aged between 35-44 years (33.5%), followed by the 25-34 age group (31.1%) and the 45-54 age group (19%).
The survey was conducted from March 31 to April 8, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.62% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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