10 Favorite Local Indonesian Cosmetic Brands, 3 Owned by Paragon
- A Small
- A Medium
- A Bigger
A Populix survey found that 54% of cosmetics consumers prefer local brands. Only 11% of consumers chose international brands.
Three cosmetic brands owned by Paragon were consumer favorites. Wardah was used by 48% of respondents. Then, Emina was used by 40%, and Make Over by 22% of respondents.
Furthermore, Somethinc was used by 19% of respondents, and Purbasari was chosen by 14% of respondents.
Populix found that 66% of cosmetic purchases were made through e-commerce. Shopee was the most popular marketplace for cosmetic purchases (92% usage).
The Populix survey involved 500 women spread across several regions in Indonesia. 49% of respondents had a high school education, 41% had a bachelor's degree or higher, and 8% had a diploma.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Market Data
| Name | Value | % | |
|---|---|---|---|
| Inflasi yoy (Sep) | 3,28% | +0.09 | |
| Inflasi mom (Agu) | 0,21% | +0.35 | |
| Economic growth | 5,11% | +0.08 | |
| Pertumbuhan ekonomi (yoy) (Q1) | 5,61% | +4.08 | |
| Persentase kemiskinan (Mar) | 8,07% | -0.18 | |
| Gini rasio (Sem2) | 0,38 | 0.00 | |
| Nilai Tukar USDIDR | 17.876 | -0.06 | |
| PDB ADHK (Q2) | 3.576,20 | +3.73 | |
| Ekspor Migas (Agu) | 992,20 | +25.98 | |
| Neraca perdagangan (Agu) | 3,55 | +2,814.03 | |
| Impor Migas (Agu) | 3,53 | -6.37 | |
| Ekspor (Agu) | 26,61 | +1.51 | |
| Impor (Agu) | 23,06 | -11.63 | |
| Kunjungan Wisman (Agu) | 1,60 | +4.89 | |
| NTP (Jul) | 116,16 | +1.32 |