10 Favorite Local Indonesian Cosmetic Brands, 3 Owned by Paragon
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A Populix survey found that 54% of cosmetics consumers prefer local brands. Only 11% of consumers chose international brands.
Three cosmetic brands owned by Paragon were consumer favorites. Wardah was used by 48% of respondents. Then, Emina was used by 40%, and Make Over by 22% of respondents.
Furthermore, Somethinc was used by 19% of respondents, and Purbasari was chosen by 14% of respondents.
Populix found that 66% of cosmetic purchases were made through e-commerce. Shopee was the most popular marketplace for cosmetic purchases (92% usage).
The Populix survey involved 500 women spread across several regions in Indonesia. 49% of respondents had a high school education, 41% had a bachelor's degree or higher, and 8% had a diploma.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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