These Are Indonesians' Favorite Sambal Sauce Brands According to a Kurious Survey
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Many chili sauce brands are currently available on the Indonesian market, each with its unique flavor. However, which brand is most consumed by Indonesians?
According to a survey by Kurious-Katadata Insight Center (KIC), the most consumed chili sauce brand is ABC. The majority, or 80.9%, of respondents stated they regularly consume this brand.
Indofood chili sauce ranks second, consumed by 61.2% of respondents, followed by Del Monte at 27.6% and Belibis at 25.6%.
This survey also found that the majority, or 70.5%, of respondents chose a brand because of its superior taste compared to other brands.
Meanwhile, only 30% of respondents chose a chili sauce brand due to its low price.
This survey involved 691 respondents across Indonesia, with 53% male and 47% female respondents.
63.7% of respondents were from Java (excluding Jakarta), followed by respondents from Jakarta (15.1%) and Sumatra (12.9%). The proportion of respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.6% to 3%.
Most respondents were aged between 35-44 years (33.3%), followed by the 25-34 age group (30.1%), and the 45-54 age group (23.3%).
Data was collected from July 7-14, 2023, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 3.72% and a 95% confidence level.
(See also: Kurious-KIC Survey: Baygon is the Most Popular Mosquito Repellent Brand in Indonesia)
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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