These Are Indonesians' Favorite Sambal Sauce Brands According to a Kurious Survey
Supported By
- A Small
- A Medium
- A Bigger
Many chili sauce brands are currently available on the Indonesian market, each with its unique flavor. However, which brand is most consumed by Indonesians?
According to a survey by Kurious-Katadata Insight Center (KIC), the most consumed chili sauce brand is ABC. The majority, or 80.9%, of respondents stated they regularly consume this brand.
Indofood chili sauce ranks second, consumed by 61.2% of respondents, followed by Del Monte at 27.6% and Belibis at 25.6%.
This survey also found that the majority, or 70.5%, of respondents chose a brand because of its superior taste compared to other brands.
Meanwhile, only 30% of respondents chose a chili sauce brand due to its low price.
This survey involved 691 respondents across Indonesia, with 53% male and 47% female respondents.
63.7% of respondents were from Java (excluding Jakarta), followed by respondents from Jakarta (15.1%) and Sumatra (12.9%). The proportion of respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.6% to 3%.
Most respondents were aged between 35-44 years (33.3%), followed by the 25-34 age group (30.1%), and the 45-54 age group (23.3%).
Data was collected from July 7-14, 2023, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 3.72% and a 95% confidence level.
(See also: Kurious-KIC Survey: Baygon is the Most Popular Mosquito Repellent Brand in Indonesia)
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Latest Data Stories
Supported By
Market Data
| Name | Value | % | |
|---|---|---|---|
| Inflasi yoy (Jun) | 3,34% | +0.26 | |
| Inflasi mom (Jun) | 0,44% | +0.16 | |
| Economic growth | 5,11% | +0.08 | |
| Pertumbuhan ekonomi (yoy) (Q1) | 5,61% | +4.08 | |
| Persentase kemiskinan (Des) | 7,50% | -0.75 | |
| Gini rasio (Sem2) | 0,38 | 0.00 | |
| Nilai Tukar USDIDR | 17.988 | -0.36 | |
| PDB ADHK (Q1) | 3.447,70 | -0.77 | |
| Ekspor Migas (Mei) | 758,10 | -34.38 | |
| Neraca perdagangan (Mei) | -1,61 | -1,907.18 | |
| Impor Migas (Mei) | 4,51 | -1.82 | |
| Ekspor (Mei) | 23,20 | -8.30 | |
| Impor (Mei) | 24,81 | -1.59 | |
| Kunjungan Wisman (Mei) | 1,38 | +10.69 | |
| NTP (Jun) | 114,65 | +0.76 |
Trending Topics
Popular Data
