Most Popular Baby Formula Brands Used by Indonesian Consumers: SGM Takes the Lead
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SGM is the most frequently used infant formula brand by Indonesian consumers, according to a survey by Kurious from the Katadata Insight Center (KIC). A recorded 48.4% of respondents had used or were currently using SGM infant formula.
Bebelac ranked second as the most commonly consumed infant formula brand in Indonesia, with a proportion of 41.5%.
Next, Dancow infant formula was used by only 36% of respondents, and Frisian Flag infant formula was used by 28.4%.
The proportion of consumers using Pediasure, Chil Go!, S26, Enfagrow, Vidoran, Nutrilon, Lactogen, Boneeto, Anmum, BMT, Curcuma Plus, Similac, and other brands was lower, as shown in the graph.
The survey also showed that the majority of consumers change infant formula brands as their children grow older (64.6%). Meanwhile, a smaller percentage of respondents (31.8%) stated that they tend to use only one brand.
The Kurious-KIC survey also noted that the majority of Indonesian consumers spend Rp200,000-Rp300,000 per month on infant formula (24.9%). Meanwhile, only a small percentage of consumers (1.4%) spend Rp2 million or more on infant formula.
This survey was conducted on 599 respondents spread across Indonesia, with 54.8% male respondents and 45.2% female respondents.
However, the survey topic on infant formula brands only involved 277 respondents with children under 5 years old.
More than half of the respondents were from Java (excluding Jakarta) (64.6%), followed by respondents from DKI Jakarta (15.9%), and Sumatra (11.2%).
The proportion of respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 3.3% to 0.2%.
Most respondents were aged between 35-44 years (35.2%), followed by the 25-34 age group (29.5%), and the 45-54 age group (21%).
Data collection was conducted from July 18-26, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 4% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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