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Indonesia Dominates the Modern Tea and Coffee Market in Southeast Asia in 2025

Nabilah Muhamad 07/04/2026 18:40 WIB

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According to Momentum Works, Indonesia has become the largest emerging tea and coffee network market in Southeast Asia, with a projected market value of US$3.51 billion by 2025.

Projected Market Value of Modern Tea and Coffee Chain Networks in Southeast Asia (2025)

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Projected Market Value of Modern Tea and Coffee Chain Networks in Southeast Asia (2025)

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According to a report by Momentum Works, the market value of modern coffee and tea chain stores in Southeast Asia will reach US$9.9 billion by 2025. This comprises a modern tea market worth US$5.8 billion and a coffee market worth US$4.1 billion.

This value has surged by 52% from US$6.5 billion in 2021. The growth is driven by the rapid expansion of modern beverage chains through digitization, customer segment expansion, and the development of online platforms across ASEAN.

"As chain outlets become more mature and operational efficiency continues to improve, the industry is now increasingly focused on enhancing productivity, customer experience, and cost-effectiveness at the outlet level," Momentum Works wrote in a report titled Coffee and Tea Chains in Southeast Asia.

By 2025, Indonesia will become the largest modern tea and coffee market in Southeast Asia, with a projected market value of US$3.51 billion.

Some major modern tea and coffee companies in Indonesia include Mixue, Janji Jiwa, Momoyo, Nescafe, and Kopi Kenangan.

Here is a list of countries with projected market values of modern tea and coffee chains in Southeast Asia in 2025:

Indonesia: US$3.51 billion
Thailand: US$2.25 billion
Vietnam: US$1.34 billion
Malaysia: US$1.02 billion
Philippines: US$0.95 billion
Singapore: US$0.81 billion.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesia Dominates the Modern Tea and Coffee Market in Southeast Asia in 2025

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Indonesia Dominates the Modern Tea and Coffee Market in Southeast Asia in 2025

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