10 Best-selling "Foundation" Products on Shopee Indonesia in Q3 2025

The market research company Compas released a list of the 10 best-selling foundation brands on Shopee Indonesia in the third quarter of 2025.

This list is the result of online crawling, which involves collecting product sales data digitally from official and non-official stores on Shopee, with a minimum product rating of four stars.

"7 out of the top 10 foundation brands on Shopee in the third quarter of 2025 come from local brands," Compas wrote on its official Instagram account on Saturday (31/1/2026).

While the other three brands come from abroad, namely Glad2Glow, Skintific, and Maybelline.

During this period, Glad2Glow took the top spot with a market share of 13.97% of the total sales value of foundations on Shopee. This achievement successfully pushed Skintific to second place with a share of 10.76%.

In full, here is the list of the 10 best-selling foundation brands on Shopee Indonesia in the third quarter of 2025, based on Compas' research:

1. Glad2Glow: 13.97%
2. Skintific: 10.76%
3. Make Over: 7.35%
4. Wardah: 6.74%
5. Oh My Glam (OMG): 4.10%
6. Somethinc: 4.04%
7. LT Pro: 3.46%
8. Esqa: 3.40%
9. Instaperfect: 3.22%
10. Maybelline: 2.34%