10 Best-selling Eyeshadow Brands on Shopee Indonesia in Q3 2025

Market research company Compas released a list of the top 10 best-selling eyeshadow brands on Shopee Indonesia in Q3 2025.

This list is derived from "online crawling," which is the digital collection of product sales data from both official and non-official stores on Shopee, with a product rating criterion of at least four stars.

As a result, Pinkflash ranked first, capturing an 18.78% market share of the total eyeshadow sales value on Shopee.

"This global brand has maintained its top position in the eyeshadow category since the beginning of the year on Shopee in Q3 2025, with a market share difference of up to 3 times that of its closest competitor," Compas wrote on its official Instagram account on Monday (12/1/2026).

Meanwhile, Esqa became its closest competitor, with this domestic brand securing a 6.24% share in Q3 2025.

Below is the complete list of the top 10 best-selling eyeshadow product brands on Shopee Indonesia in Q3 2025, based on Compas' research:

1. Pinkflash: 18.78%

2. Esqa: 6.24%

3. Myho: 3.52%

4. Saniye: 3.49%

5. Dikalu: 3.19%

6. Make Over: 2.87%

7. Beauty Glazed: 2.66%

8. Focallure: 2.48%

9. Lameila: 2.17%

10. Salsa: 1.99%