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10 Best-Selling Lipstick Brands on Shopee Indonesia in Q3 2025

Akbar Ridwan 08/01/2026 14:03 WIB

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Market research company Compas released a list of the 10 best-selling lipstick brands on Shopee Indonesia in the third quarter of 2025.

Top 10 Lipstick Brands by Market Share* on Shopee Indonesia (Q3 2025)

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Top 10 Lipstick Brands by Market Share* on Shopee Indonesia (Q3 2025)

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Market research company Compas released a list of the top 10 best-selling lipstick brands on Shopee Indonesia in Q3 2025.

This data is the result of online crawling, which is the digital collection of product sales data from both official and non-official stores on Shopee, with a product rating criterion of at least 4 stars.

As a result, six out of the 10 best-selling lipstick products are local brands. Meanwhile, global brands are represented by four brands: Maybelline, Timephoria, O.Two.O, and L'Oreal Paris.

Compas stated that Maybelline led the top position with a market share of 20.47% of the total lipstick sales value for the July-September 2025 period.

"The top five lipstick categories on Shopee are filled by four local brands that have maintained the same position for two consecutive quarters," Compas wrote on its official Instagram account on Tuesday (6/1/2026).

Meanwhile, Somethinc and L'Oreal Paris swapped positions and achieved a narrow gap in market share with their closest competitors.

The following are the 10 lipstick brands with the largest market share on Shopee Indonesia in Q3 2025 based on sales value, according to Compas research:

Maybelline: 20.47%
Oh My Glam: 15.97%
Hanasui: 9.16%
Make Over: 7.80%
Wardah: 6.79%
Implora: 6.26%
Timephoria: 5.22%
O.Two.O: 2.49%
L'Oreal Paris: 1.21%
Somethinc: 1.16%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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10 Best-Selling Lipstick Brands on Shopee Indonesia in Q3 2025

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