Global Smartwatch Users Rise in Q2 2025

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Nabilah Muhamad 13/11/2025 19:40 WIB

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We Are Social reported that 27.8% of global internet users owned a smartwatch in Q2 2025. This achievement marks the highest record in the last two years.

Proportion of Global Internet Users Aged 16 and Above Who Own a Smartwatch (Q2 2023-Q2 2025)

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Proportion of Global Internet Users Aged 16 and Above Who Own a Smartwatch (Q2 2023-Q2 2025)

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The We Are Social report indicates that the global ownership rate of smartwatches continues to increase.

Smartwatches are watches that have various additional features, such as receiving notifications from digital devices, making calls, replying to messages, listening to music, monitoring health, and more.

In Q2 2023, among a sample of global internet users aged 16 and above, only 23.2% were recorded as owning a smartwatch.

Ownership then grew slowly, reaching 27.8% in Q2 2025. This achievement marks a new record high in the last two years, as shown in the graph.

Notably, it was only in Q1 2024 that We Are Social included the age group above 65 years in its global smartwatch ownership calculations.

In the second quarter of this year, Croatia became the country with the highest proportion of smartwatch users globally, at 39.4%.

It was followed by the United Arab Emirates with 38.4%, Norway 38.2%, Turkey 34.9%, and Malaysia 34.5%.

Meanwhile, Indonesia ranked 48th globally, with only 19.1% of internet users owning a smartwatch.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Global Smartwatch Users Rise in Q2 2025

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