List of Best-Selling Eyeshadow Brands on Shopee Indonesia Second Quarter 2025

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Nabilah Muhamad 05/11/2025 14:30 WIB

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Market research company Compas released a list of the 10 best-selling eyeshadow brands on Shopee Indonesia in the second quarter of 2025. Here's the list!

Top 10 Eyeshadow Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

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Top 10 Eyeshadow Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

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Market research firm Compas released a list of the 10 best-selling eyeshadow brands on Shopee Indonesia in Q2 2025.

This list is derived from online crawling, which is the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating criterion of four stars.

As a result, Pinkflash ranked first by capturing a market share of 15.56% of the total eyeshadow sales value on Shopee.

Following closely is Esqa, a local brand that garnered a 7.89% share during this period.

"Esqa is the only local brand that has remained consistent and experienced no shift in Q2 2025," Compas wrote on its official Instagram account, Saturday (November 1, 2025).

Here is the complete list of the 10 best-selling eyeshadow product brands on Shopee Indonesia in Q2 2025, according to Compas' research:

Pinkflash: 15.56%

Esqa: 7.89%

Focallure: 3.45%

Saniye: 3.13%

Myho: 3.06%

Salsa: 2.51%

Dikalu: 2.10%

Somethinc: 2.10%

Beauty Glazed: 1.87%

Implora: 1.84%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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List of Best-Selling Eyeshadow Brands on Shopee Indonesia Second Quarter 2025

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