Trend of Lip Product Sales Value in Indonesian E-commerce 2024-2025

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Nabilah Muhamad 04/11/2025 19:19 WIB

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According to Compas market research, the sales value of lip cosmetic products on several e-commerce platforms in Indonesia reached IDR 1.15 trillion in Q3 2025. This marks the highest record in the la

Average Sales Value of Lip Products in Indonesian E-Commerce* (Q1 2024-Q3 2025)

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Average Sales Value of Lip Products in Indonesian E-Commerce* (Q1 2024-Q3 2025)

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Compas market research results show that the average sales value of the lip cosmetics product category on several Indonesian e-commerce platforms reached IDR 1.15 trillion in Q3 2025.

Trend-wise, the average sales value for this category has consistently grown for six consecutive quarters.

In Q1 2024, its sales value was recorded at IDR 666 billion, then surged by 74% in Q3 2025, marking the highest record in the last two years.

"Innovations in gloss-balm, longwear tint, and catchy packaging are the reasons behind this boom," Compas wrote on its official Instagram account, Friday (31/10/2025).

In Q3 2025, Hanasui successfully became the best-selling brand in the lip cosmetics product category, with sales reaching IDR 187 billion. This achievement surged by 187.1% compared to the previous quarter (quarter-to-quarter/qtq).

"Thanks to a new product strategy with appropriate pricing positioning, and product quality that drives positive reviews from viral content creators on TikTok," Compas wrote.

Compas conducted this research using the crawling or digital search method for the period of January 2024-September 2025. The collected data includes sales from official and non-official stores on Shopee, TikTok Shop, Tokopedia, and Blibli with a minimum 4-star rating.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."