10 Best-Selling Lipstick Brands on Shopee Indonesia Q2 2025

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Nabilah Muhamad 22/10/2025 18:37 WIB

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Compas market research company released a list of the 10 best-selling lipstick brands on Shopee Indonesia. Maybelline was the best-seller, with a market share of 22.27% in the second quarter of 2025.

10 Lipstick Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

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10 Lipstick Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

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Market research company Compas released a list of the top 10 best-selling lipstick brands on Shopee Indonesia in Q2 2025.

This list is derived from online crawling, which involves digitally collecting product sales data from both official and non-official stores on Shopee, with a minimum product rating of 4 stars.

As a result, Maybelline ranked first with a market share of 22.27% of the total lipstick sales value during this period.

"The American brand remains strong at the top of the lipstick category on Shopee in Q2 2025 with a significant gap from its competitors," Compas wrote on its official Instagram account on Saturday (18/10/2025).

The next positions are filled by local brands, namely Oh My Glam (OMG) and Hanasui, which garnered market shares of 14.43% and 9.12% respectively.

Here is the complete list of the top 10 lipstick brands on Shopee Indonesia in Q2 2025, based on Compas's research:

Maybelline: 22.27%
OMG: 14.43%
Hanasui: 9.12%
Make Over: 7.97%
Wardah: 6.89%
Implora: 6.55%
Timephoria: 1.96%
O.Two.O: 1.92%
Pinkflash: 1.71%
L'Oreal Paris: 1.51%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."