Wardah, Best-Selling Face Powder Brand on Shopee Indonesia in Q2 2025

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Nabilah Muhamad 21/10/2025 17:47 WIB

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Compas market research shows that Wardah is the best-selling powder brand on Shopee Indonesia. Its market share reached 10.38% of the total sales value in Q2 2025.

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10 Powder Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

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Market research company Compas released a list of the top 10 best-selling powder brands on Shopee Indonesia in Q2 2025.

This list is the result of online crawling, which is the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating of 4 stars.

As a result, Wardah once again secured the top position, achieving a market share of 10.38% of the total powder sales value during this period.

"Wardah has consistently remained at the top since the beginning of the year, achieving a double-digit market share," Compas wrote on its official Instagram account on Monday (20/10/2025).

Still from the company under Paragon, Make Over followed in second place with a 7.50% share.

Here is the complete list of the top 10 best-selling powder brands on Shopee Indonesia in Q2 2025, according to Compas research:

Wardah: 10.38%
Make Over: 7.50%
Pixy: 5.85%
Ultima II: 4.52%
Skintific: 4.42%
Somethinc: 4.24%
Glad2Glow: 3.55%
Oh My Glam (OMG): 3.35%
Luxcrime: 3.24%
Azzura: 3.22%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Wardah, Best-Selling Face Powder Brand on Shopee Indonesia in Q2 2025

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