MS Glow, Best-Selling Beauty Package Brand on Shopee Indonesia in Q2 2025

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Nabilah Muhamad 13/10/2025 18:05 WIB

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According to a Compas report, MS Glow became the best-selling beauty product package brand on Shopee Indonesia in the second quarter of 2025.

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10 Beauty Product Package Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

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Market research firm Compas released a list of the 10 best-selling beauty product packages on Shopee Indonesia throughout Q2 2025.

This data was collected through online crawling, which is the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating criterion of four stars.

As a result, Indonesian brand MS Glow secured the top position with a market share of 7.26% of the total beauty package sales on Shopee during this period.

"The top position has changed, MS Glow has overtaken Skintific in the beauty package category with a market share of 7.26%," Compas wrote on its official Instagram account on Wednesday (October 8, 2025).

Meanwhile, Skintific dropped to second place with a 6.49% share, followed by Wardah and Glad2Glow with shares of 5.13% and 4.28% respectively.

Here is the complete list of the 10 best-selling beauty product packages on Shopee Indonesia in Q2 2025, based on Compas' research:

MS Glow: 7.26%
Skintific: 6.49%
Wardah: 5.13%
Glad2Glow: 4.28%
Scarlett: 1.93%
Animate: 1.61%
Daviena: 1.52%
Skin1004: 1.46%
Kahf: 1.46%
The Originote: 1.37%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."