Top 10 Most Valuable Cosmetic Brands in the World 2025: Chanel Overtakes L'Oréal

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Akbar Ridwan 16/09/2025 13:57 WIB

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According to Brand Finance's Cosmetics 50 2025 report, the combined value of the world's 50 most valuable cosmetics brands reached a record high of US$160 billion.

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Top 10 Most Valuable Cosmetic Brands in the World According to Brand Finance (2025)

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According to Brand Finance's Cosmetics 50 2025 report, the combined value of the world's 50 most valuable cosmetics brands has reached a record high of US$160 billion.

Chanel topped the list of the 10 most valuable global cosmetics brands, previously held by L'Oréal.

"Chanel's brand value reached US$27.34 billion—more than 1.75 times the value of L'Oréal at US$15.62 billion, although L'Oréal recorded a 17% increase this year," Brand Finance wrote in its report.

Here are the 10 most valuable cosmetics brands in the world in 2025, according to Brand Finance:

Chanel: US$27.34 billion
L'Oréal: US$15.62 billion
Gillette: US$9.09 billion
Nivea: US$7.84 billion
Guerlain: US$7.69 billion
Lancôme: US$6.17 billion
Dove: US$5.95 billion
Garnier: US$5.25 billion
Estée Lauder: US$5.22 billion
Pantene: US$5.17 billion

According to Brand Finance, 8 out of the 10 most valuable brands in 2024 recorded brand value growth in 2025. Guerlain recorded the fastest brand value growth, increasing by 23% to US$7.69 billion.

Regionally, France has surpassed the United States (US) as the main contributor to the value of global cosmetics brands, now accounting for almost 47% of the total ranking.

While the US, despite contributing the most brands with 18, now ranks second in terms of brand value, contributing 34% of the total brand value.

"Chinese cosmetics brands in the global top 50 fell 14% year-on-year, driven by declines in 3 out of 4 ranked brands," said Brand Finance.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."