Top 10 Best-Selling Makeup Primers on Shopee Indonesia in Q1 2025

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Nabilah Muhamad 21/07/2025 10:45 WIB

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Market research firm Compas released a list of the top 10 best-selling makeup primers on Shopee Indonesia in Q1 2025. The list is as follows:

Top 10 Makeup Primer Brands with the Largest Market Share* on Shopee Indonesia (Q1 2025)

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Top 10 Makeup Primer Brands with the Largest Market Share* on Shopee Indonesia (Q1 2025)

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Compas market research reveals the top 10 best-selling makeup primer brands on Shopee Indonesia in Q1 2025.

This data is the result of online crawling—the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating of 4 stars.

During this period, O.Two.O was the best-selling primer brand, capturing a 25.07% market share of total sales value.

Despite its leading position, the market share of this Chinese brand decreased from 30.41% in the last quarter of the previous year.

Below is a list of the top 10 best-selling makeup primer brands on Shopee Indonesia in Q1 2025, based on Compas research:

1. O.Two.O: 25.07%

2. Embryolisse: 13.30%

3. Pixy: 10.98%

4. Mother of Pearl: 6.57%

5. Studio Tropik: 4.61%

6. LT Pro: 3.86%

7. Make Over: 3.10%

8. Hanasui: 2.14%

9. Ultima II: 1.73%

10. Barenbliss: 1.58%

"The presence of Hanasui strengthens the representation of local brands in positions 6-10, joining LT Pro and Make Over in the primer category," wrote Compas in a social media post on Friday, July 18, 2025.

(Read: Top 10 Best-Selling Makeup Remover Brands on Shopee in Q1 2025: Foreign Products Dominate)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."