Considerations for Indonesian Consumers' Health When Buying Trending Foods

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Nabilah Muhamad 20/06/2025 18:50 WIB

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According to a Populix survey, Indonesian consumers consider various health factors when purchasing trending food and beverage products. One of these is avoiding products with preservatives.

Indonesian Consumer Health Considerations in Purchasing Trending Food and Beverage Products (September 2024)

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Indonesian Consumer Health Considerations in Purchasing Trending Food and Beverage Products (September 2024)

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Populix conducted a survey on health aspects influencing Indonesian consumers' decisions to purchase trending food and beverages.

The results show that 42% of respondents tend to avoid products containing artificial preservatives or coloring.

Furthermore, 36% of respondents choose low-sugar and low-calorie food and beverages, followed by 27% who prioritize natural and organic products.

Meanwhile, 20% of respondents rarely or only occasionally consider health factors, and 12% prioritize taste over health factor.

A small percentage of respondents are interested in plant-based or vegan products (10%), while others do not pay much attention to health aspects (6%).

Populix conducted this online survey from September 20-25, 2024, involving 1,100 respondents across Indonesia.

The majority of respondents were from Java (77%), followed by Sumatra (14%) and other islands (9%). Respondents consisted of Gen Z (18-28 years old) at 50% and Millennials (29-44 years old) at 50%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Considerations for Indonesian Consumers' Health When Buying Trending Foods

Considerations for Indonesian Consumers' Health When Buying Trending Foods

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